Jackson Kruse is a visual designer from Los Angeles with growing expertise in brand identity, art direction, and information design.

He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.

Info, Index, Blog, Resumé

© JK 2024, info@jacksonkruse.com

Arena

A group of brands that operates at the intersection of media, technology, and entertainment, Arena delivers expertise in diverse sectors of the business world.

Full Case Study
Freelance Studio — Identity, Direction, System

Los Angeles Metropolitan

A city famous for its car infrastructure owes its citizens a world-class public transit system that combats the sprawl with efficiency and style.

Full Case Study For the Love of the Game — Identity, Information, Wayfinding

Maker’s Mock

A non-alcoholic spin on Kentucky Bourbon Whisky, Maker’s Mock invites an alcohol-agnostic Gen Z to enjoy Star Hill Farm’s unmistakably rich flavors with no added kick.

Reverent to the signature red drip wax seal and weathered, vintage mark, this new identity maintains the template but aims for charming twists to target a younger, more aesthetics-conscious audience.   For the Love of the Game — Identity, Direction, Copy

TaxStatus

A one-of-a-kind IRS account monitoring platform TaxStatus helps financial professionals and the clients they serve, this startup required a clarified brand and a lasting infrastructure.

Full Case Study
Graphic Design Resident @ TaxStatus — Identity, Direction, Iconography                                                                                                         

Alore

A music and entertainment collective, Alore fosters community through curated events, video documentaries, artist profiles, and radio collections. 

Full Case Study
Freelance Studio — Identity, Direction, Type

Tommy Chambers Interiors

A house is not a home until Tommy Chambers makes it one. This boutique firm calls for a simple, sophisticated brand identity to complement its command of varying interior design styles.

Full Case Study Freelance Studio — Identity, Direction, Web

Road to Wrigley

First aired by Marquee Sports Network in 2022, Road to Wrigley is a Chicago/Midwest Emmy award-winning program that provides multiview coverage of the Chicago Cubs farm system.

Full Case Study
Graphic Design Intern @ Marquee Sports Network — Identity, Direction, Motion*

Larchmont United F.C.

Finding a home in the heart of Los Angeles, the neighborhood’s best trot onto the pitch clad in navy and orange with a shared pride for its gathering place, Larchmont Blvd.

Full Case Study
 Freelance Studio — Identity, Direction, Apparel, Type  
                                                                                                                                          

Northwestern Club Basketball

A collection of talented undergraduate students, Northwestern Club Hoops travels the Midwest competing against other universities.

An ongoing, low-stakes social media campaign balances an interest in conforming to and distinguishing from the official Northwestern athletics creative direction.  For the Love of the Game — Social