He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.
Info, Index, Blog, Resumé
© JK 2024, info@jacksonkruse.com
He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.
Info, Index, Blog, Resumé
© JK 2024, info@jacksonkruse.com
TaxStatus
TaxStatus is a one-of-a-kind IRS account monitoring platform for financial professionals and the clients they serve. With a simple digital consent process, advisors can access client information from official IRS records.
Services
Identity
Direction
Iconography
Special Thanks
Selah Gamble
Tom Buttine
Kevin Knull
Charles Almond
Emma Feuer
Eva Lariño
A startup at a critical moment in its growth, TaxStatus sought to equip its brand identity with an infrastructure that could support an oncoming go-to-market strategy.
Implementation
Anchored by a refurbished, geometrically sound monogram logo mark, TaxStatus employs an expanded color palette and custom icon library to explain its complex product with simplicity in mind.
The logo overhaul places an emphasis on sound geometry to reinforce the assurance and security
that TaxStatus provides to its clients.
From user experience assets, to displays of safety and security, to explanations for actions that are simply hard to explain, a robust custom icon library allows TaxStatus to tell its unique story.
United by a common visual language, the rebrand takes shape on print and web platforms to hone the TaxStatus message.
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