A recent graduate with a degree in journalism and sociology from Northwestern University, he was most recently studio design intern at Club Studio.
Info, Appendix, Resumé
© JK 2025, info@jacksonkruse.com
A recent graduate with a degree in journalism and sociology from Northwestern University, he was most recently studio design intern at Club Studio.
Info, Appendix, Resumé
© JK 2025, info@jacksonkruse.com
Alouette
A small-batch ranch and winery in California’s Santa Ynez Valley, Alouette brings together the traditions of viticulture and craftsmanship — from field to table, bath, and home.
Services
Identity
Direction
Packaging
With Spanish-style architecture, French-inspired winemaking, and sensibility from across the Mediterranean region, channel the quiet spirit of the Santa Ynez Valley to develop a uniquely Californian identity.
Implementation
Alouette places emphasis on small batch products drawn from the land, its identity speaking to a blend of cultural inspiration and offering a homespun yet flexible set of marks, including a bespoke word mark in the Art Nouveau tradition.
The Santa Ynez Valley is something of a hidden gem in the nation’s most populous state.
Rolling hills, clustered oaks, and long rows of vines define a landscape that feels both cultivated and wild.
Morning fog drifts in from the Pacific, lingering low before the sun burns through, revealing the hues of the valley floor.
A lark-based primary mark is joined by a similar mark whose “A” is drawn from the main logotype.
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