He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.
Info, Resumé
info@jacksonkruse.com, © JK 2024
He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.
Info, Resumé
info@jacksonkruse.com, © JK 2024
Alore
Description
A music and entertainment collective, Alore fosters community through curated events, documentary video content, artist profiles, and radio collections.
Goal
Develop a brand based on the existing red-lip mark that accentuates the collective’s goal of reshaping club and bar spaces through music.
Implementation
A strong red and off-white mark hosts an energetic, angular custom word mark with built-in flexibility for growth outside its container.
Alore requires no symmetry. Its mission is movement — memories through melodies. They curate the venue and the artists, and all that’s left is for you to arrive in style.
The collective prioritizes a well dressed social strategy to build trust with clubgoers in the West Coast cities whose music scenes (and Friday nights) it aspires to dictate.
The Alore visual direction is at once playful and sophisticated. Each event carries unique name and visual style, but all assets revolve around the Alore red lips.
*The featured videos were provided by Alore as a demonstration of brand identity playing out across platforms. I had no direct hand in their production, and I offer my thanks to the team for allowing me to present them as a supplement to the identity project.
Special Thanks: Matthew Padua, Jason Gutierrez, Shino Smoke
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