He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.
Info, Index, Blog, Resumé
© JK 2024, info@jacksonkruse.com
He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.
Info, Index, Blog, Resumé
© JK 2024, info@jacksonkruse.com
Alore
A music and entertainment collective, Alore fosters community through curated events, documentary video content, artist profiles, and radio collections.
Services
Identity
Direction
Type
Special Thanks
Matthew Padua
Develop a brand based on the existing red-lip mark that accentuates the collective’s goal of reshaping club and bar spaces through music.
Implementation
A strong red and off-white mark hosts an energetic, angular word mark with potential for growth outside its container.
This primary mark usage matrix shows an extrapolation from the lips to a rectangular container, no container, and a mostly senseless “explosion.”
Alore curates the venue and the artists, and all that’s left is for you to arrive in style.
The collective prioritizes a well dressed social strategy to build trust with clubgoers in the West Coast cities whose music scenes (and Friday nights) it aspires to dictate.
*The featured videos were provided by Alore as a demonstration of brand identity playing out across platforms. I had no direct hand in their production, and I offer my thanks to the team for allowing me to present them as a supplement to the identity project.
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