He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.
Info, Index, Blog, Resumé
© JK 2024, info@jacksonkruse.com
He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.
Info, Index, Blog, Resumé
© JK 2024, info@jacksonkruse.com
Larchmont United F.C.
In the heart of Los Angeles, the neighborhood’s best trot onto the pitch clad in navy and orange with a shared pride for its gathering place, Larchmont Blvd. looking north toward the famous Hollywood sign.
Services
Identity
Direction
Apparel
Type
Special Thanks
Jesus Padua
Design a soccer team crest that captures the friendly yet competitive spirit of the 30- to 50-year-old men who represent a small-town neighborhood amid a bustling Los Angeles.
Implementation
A roundel crest design that bridges international football with American sensibility, a custom art-deco word mark, accompanying uniform number glyphs, and down-the-line art direction make for a strong but familiar brand.
A custom art-deco word mark anchors the LUFC brand with sophistication and style, offering a look at the eponymous architecture (and its correspondingly themed facade typefaces) throughout Los Angeles.
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