Jackson Kruse is a visual designer from Los Angeles with growing expertise in brand identity, art direction, and information design.

He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.

Info, Index, Blog, Resumé

© JK 2024, info@jacksonkruse.com
I am a self-taught creative who understands the value of well researched identities and well reasoned systems.

When I’m not designing, find me setting a few too many off-ball screens at pick-up basketball runs, drawing maps for places both real and fake, and insisting that Helvetica is just one evil maneuver away from taking over the world.


    Working

    TaxStatus / Brand Design Resident / 2024
    Aon / Design Specialist Intern / 2024
    MSCHF / Contract Designer / 2023
    LA28 / Brand Design Intern / 2023
    Marquee Sports / Graphic Design Intern / 2022
    Schooling

    Northwestern University / 2021 - 2025
    B.S. Journalism & Sociology

    Enrichment
    Parsons School / Graphic Design History / 2022
    Otis College / Graphic Design / 2020


    Reading

    The Survival of the City
    Edward Glaeser and David Cutler


    The 99% Invisible City: A Field Guild to the Hidden World of Everyday Design
    Roman Mars and Kurt Kohlstedt

    Our Aesthetic Categories: Zany, Cute, Interesting
    Sianne Ngai

    Caps Lock: How Capitalism Took Hold of Graphic Design, and How to Escape from It
    Ruben Pater

    A *New* Program for Graphic Design
    David Reinfurt

    FireSigns: A Semiotic Theory for Graphic Design
    Steven Skaggs

    On Photography
    Susan Sontag

    Going Crazy

    In the Basque region of Spain, a misinterpreted Roman gravestone led to an entire genre of odd serif typefaces that are used to amplify nationalist political messaging.

    Specifically in Southern California, racial minority groups have developed a cultural aesthetic based in part around blackletter/gothic letterforms. What were the processes that led to their adoption from traditional Western institutions, and how does the same form enable distinct interpretations?

    The scorigami section of my dynasty fantasy football league’s spreadsheet is going to be so well populated in 25 years.