Arena

Arena is a group of brands that operates at the intersection of media and technology, specifically in conversation with the entertainment industry.

Services

Brand Identity
Print & Layout

Logo System

The situation may change, but the field of play remains the same. This dynamic logo system offers a birds-eye view of an arena whose surrounding architecture changes to match the expertise found in each of the additional five brand verticals.

A billboard on a building reading “Confidence across disciplines. Expertise in every Arena.”

The Man in the Arena

“It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself in a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.”

Theodore Roosevelt
Paris, France
23 April 1910

Arena presentation covers, each vertical in its own two-tone pattern, 1 of 6.

Arena presentation covers, each vertical in its own two-tone pattern, 2 of 6.

Color Palette

Each vertical grows into a two-tone color palette, making for a rainbow-like scale across the Arena universe.

Arena Investments business cards in green and white.

A grid of Arena presentation slides in purple and white.

Arena posters pasted along a wall above a pavement of stars, reading “Before the stars hit the sidewalk, they hit our desk.”

An Arena letterhead and patterned folder on an orange ground.