He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.
Info, Resumé
info@jacksonkruse.com, © JK 2024
He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.
Info, Resumé
info@jacksonkruse.com, © JK 2024
Arena
Description
Arena is a group of brands that operates at the intersection of media and technology, specifically in conversation with the entertainment industry
Goal
With an interest in simplicity, develop a brand for print and digital that uses the arena, as described by Theodore Roosevelt in his famous “The Man in the Arena” speech, as a metaphor for strength, occasion, and capability.
Implementation
The situation may change, but the field of play remains in the same. This dynamic logo system offers a birdseye view of an arena whose surrounding architecture changes to match the expertise found in each of the five brand verticals.
“It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself in a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.”
Theodore Roosevelt
Speech at the Sorbonne, Paris, April 23, 1910
Special Thanks: Perrin Chiles
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