Jackson Kruse is a visual designer from Los Angeles with growing expertise in brand identity, art direction, and information design.

He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.

Info, Resumé

info@jacksonkruse.com, © JK 2024

Los Angeles Metropolitan

Developmental — Identity, Information, System

Description

A city famous for its car infrastructure owes its citizens a world-class public transit system that combats the sprawl with efficiency and style.

Goal

Imagine a metropolitan transit system with subways and trolleys that serves Angelenos from every corner of the metropolitan area.

Implementation

Eighteen subway lines and nine trolleys service over 500 combined stations throughout Los Angeles with a brand identity and communication system to match its sophistication.

View Map as PDF

The brand identity centers itself around a new Metro blackletter “M” mark that celebrates the street culture that defines the City of Angels.

The suite of Metro environmental graphics embraces a billboard-clad city, using unorthodox or larger-scale advertising spaces for informational purposes.

Signage points to the stations but also emphasizes the conveniences of the mass transit system to drivers stuck in traffic at rush hour.

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