Jackson Kruse is a visual designer from Los Angeles with growing expertise in brand identity, art direction, and information design.

He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.

Info, Resumé






info@jacksonkruse.com, © JK 2024

Arena is a group of brands that operates at the intersection of media, technology, and entertainment.

Its dynamic logo system offers a birdseye view of an arena whose surrounding architecture changes to match the expertise found in the five brand verticals.

Full Case Study
Freelance Studio — Identity, Direction, System

MSCHF’s Million Dollar Puzzle reveals a unique QR code that participants scan to discover their prize—anywhere from a guaranteed $1 to a life-changing $2 million.

Combining manipulated brand assets with original copywriting, this series of graphics were among the product’s social posts during the 2023 holidays.
Freelance Studio — Social, Copywriting

Alore is a music and entertainment collective that fosters community through curated events, video documentaries, artist profiles, and radio collections. 

Bold, bright, and inviting red lips host an energetic, angular custom word mark with the capacity for growth outside its container.

Full Case Study
Freelance Studio — Identity, Direction, Type

Road to Wrigley, first aired by Marquee Sports Network in 2022, is a Chicago/Midwest Emmy award-winning television program that provides multiview coverage of the Chicago Cubs farm system.

Full Case Study
Graphic Design Intern @ Marquee Sports Network — Identity, Direction, Motion*

The Los Angeles Metropolitan addresses transit in a city famous for its car infrastructure. This hypothetical map introduces a world-class system that combats immense sprawl with efficiency and style.

An imagined eighteen subway lines and nine trolleys service over 500 combined stations throughout Los Angeles with a brand identity and communication system to match its scale and sophistication.

Full Case Study Developmental — Identity, Information, System

LA28 is the organizing committee for the 2028 Olympic and Paralympic games.

Work included the design of signage for local civics events, stadium digital boards, and environmental assets for IOC events, as well as participation in “look of the games” planning sessions.

Special Thanks: Katie Lipp, Geoff Engelhardt,
and Ric Edwards

Work Available Upon Request
Brand Design Intern @ LA28

Mensch’s has no new spin; no modern twists: just the Jewish deli classics that all know and love.

With a series of 1950s-inspired, sign-painted-style brand marks, Mensch’s brings the spirit of New York casual dining to Evanston, Illinois.

Full Case Study
Freelance Studio — Identity, Direction, Type

Larchmont United F.C. finds a home in the heart of Los Angeles. The neighborhood’s best trot onto the pitch clad in navy and orange with a shared pride for its gathering place, Larchmont Blvd.

Full Case Study
 Freelance Studio — Identity, Direction, Apparel, Type  
                                                                                                                                          

Northwestern Club Basketball is a collection of talented undergraduate students that travels the Midwest competing against other universities.

An ongoing social media campaign balances an interest in conforming to and distinguishing from the official Northwestern athletics creative direction.   Developmental — Social