Jackson Kruse is a visual designer from Los Angeles with growing expertise in brand identity, art direction, and information design.

He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.

Info, Resumé






info@jacksonkruse.com, © JK 2024


Road to Wrigley


Graphic Design Intern @ Marquee Sports Network — Identity, Direction, Motion*



Description

First aired by Marquee Sports Network in 2022,
Road to Wrigley is a Chicago/Midwest Emmy award-winning television program that provides multiview coverage of the Chicago Cubs farm system.

Goal

Devise a program identity that supports Marquee‘s stable of existing shows while also enhancing the innovative format of Road to Wrigley. (And complete it in one work day).

Implementation

The Cubs may wear red, white, and blue, ivy green and vintage gold dominate Wrigley Field’s fan experience. This identity celebrates the road as a metaphor for the focus and determination required to reach the big leagues and its greatest venue.










    Road to Wrigley segment from October 2, 2022. Click through for examples of show’s integration into wider Marquee Sports Network brand.


    Under Construction

    *As much as I would like to take credit for the hero animation, I offer my thanks to Joe Grochocki for showing me the ropes and making the identity television-ready.

    Special Thanks: Brandon Fishman, Tabitha Green, and Tabitha Green

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