Jackson Kruse is a visual designer from Los Angeles with growing expertise in brand identity, art direction, and information design.

He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.

Info, Index, Blog, Resumé

© JK 2024, info@jacksonkruse.com


Road to Wrigley


Graphic Design Intern @ Marquee Sports Network


Description
First aired by Marquee Sports Network in 2022, Road to Wrigley is a Chicago/Midwest Emmy award-winning television program that provides multiview coverage of the Chicago Cubs farm system.

Services
Identity
Direction
Motion*

Special Thanks
Brandon Fishman
Joe Grochocki
Tabitha Green Goal
Devise a program identity that supports Marquee‘s stable of existing shows while also enhancing the innovative format of Road to Wrigley. (And complete it in one work day).

Implementation
The Cubs may wear red, white, and blue, but ivy green and vintage gold dominate Wrigley Field’s fan experience. This identity celebrates the road as a metaphor for the focus and determination required to reach the big leagues and its greatest venue.





    In one of the two lockup options, the gold center lines quite literally lead to “Wrigley” while offering a container shape for the title letterforms.

    Both typefaces are loans from the official Chicago Cubs and Wrigley Field style guide.










    Road to Wrigley segment from October 2, 2022. Click through for examples of show’s integration into wider Marquee Sports Network brand.


    *As much as I would like to take credit for the hero animation, I offer my thanks to Joe Grochocki for showing me the ropes and making the identity television-ready.

    Previous / Next