He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.
Info, Resumé
info@jacksonkruse.com, © JK 2024
He studies journalism and sociology at Northwestern University with a research focus on the impact of visual design on social realities.
Info, Resumé
info@jacksonkruse.com, © JK 2024
Mensch’s
Description
No new spin; no modern twists: just the Jewish deli classics that all know and love. After a successful pop-up with bagels and more, Mensch’s opened in July 2024 as a casual dining hit for the Evanston, Illinois, community.
Goal
Mensch’s calls for a no-nonsense, classic New York identity that avoids the pitfalls of Pinterest faux vintage, with a foundation in flawed type and accent pieces drawn from the joys of restuarant operation.
Implementation
With a series of 1950s-inspired, sign-painted-style brand marks, Mensch’s brings the spirit of New York casual dining to Evanston. A baseball jersey script mark serves as the primary, with a fat custom typeface supporting the base of the identity.
Special Thanks: Jack DeMar, Eric Kogan
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