Jackson Kruse Etc.
“Intera Capital” set in white over a lone pine tree against the sea.

Intera Capital

Intera Capital is an investment firm focused on technology and consumer companies that prides itself on being an active partner at each stage of growth, from garnering early traction to leading industry sectors. A new firm, Intera brings together veteran experience across investing, banking, media and entertainment, and emerging technologies. We developed a brand identity that responds to aesthetic gaps in the financial world, with a design system rooted in the beauty of mathematics and situated along the idyllic coast of California.

Services

  • Brand Identity
  • Art Direction
  • Print & Layout
  • Copywriting

Collaboration

Holiday Studio

A laptop showing the Intera Capital website, on a round wooden stool.
Coastal rocks under a blue sky, with the line “Where long-term shifts meet new opportunities.”

With a primary mark based in Oliver Byrne’s colored diagrams of Euclidean geometry in 1847, Intera’s identity traces a history of cutting-edge representations of mathematical concepts in visual form. The system pairs this sense for clarity with a reverence for the diverse and dramatic natural features along the coastline of the Golden State.

Hover on each image to learn more

An open book of geometry diagrams in red, yellow, blue and black.
A loose coloured-pencil drawing of a rocky coastline.
Painting of cypress trees on a coastal hillside above a bay.
IBM stationery: a check, a mailing label and a memo cover sheet.
Red diagonal lines crossing a yellow grid.
Painting of a woman seated in profile by a window.
The Intera Capital mark: a square divided on the diagonal, in blue, red, brown and black.

The mark connects the spirit of Euclid’s proofs 6 and 7 from book 2 to Intera’s experience as a conduit between founders and investors, where the firm sits within a clearly defined environment but moves along the diagonal axis to face different challenges to their industry. The resulting system offers flexibility in layout design, especially for dense, data-heavy presentations.

An Intera Capital letter on black.
The Intera Capital logotype beside the mark, on off-white.
A handwritten note on an Intera Capital notepad, in a box.
An Intera Capital page with the diagonal grid, on sage green.
A small office door sign with a name and the diagonal grid, on a white wall.
Intera Capital business cards in a metal card case on green leather.
The front and back of an Intera Capital business card, on black.
The Intera Capital profile page on a professional network.

The brand infrastructure features arrow icons drawn directly from the primary mark, which also expands and contracts to create compelling image crops or accommodate variant pieces of data.

Eight arrow icons in black on a red ground.
A case study page for LeNose, with an orange bottle of hand soap.
A report page headed “Multiple Market Shifts Are Reshaping Venture Capital”, over a photograph of a diver.
Three Intera Capital posters on a dark wall.
Smooth grey and brown pebbles.
London