Demo Café
A demo is the first recording: unpolished, eager for edits, and full of possibility. Equal parts coffee bar and listening room, Demo draws on jazz ephemera, vintage record sleeves, and the simplicity of mid-century interiors to deliver a soothing, design-forward space in the heart of Century City, Los Angeles. Holiday partnered with Porter to craft a simple but bold brand identity built on the rich legacies of music-industry print and layout design from the second half of the twentieth century.
Services
- Brand Identity
- Art Direction
- Print & Layout
Collaboration
Holiday Studio
Demo takes root in archives and record shops, sampling not only the brashness of big-block type treatments but also the complexity of labels and catalog numbers.
The resulting logotype traces the legacy of early television graphics and the work of key artists over the last 70 years, including S. Neil Fujita, who revolutionized album art design at Columbia Records and elsewhere in the world of music.
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